Practical guidance for engineers, tech leads, sales and founders who attend or speak at conferences.
For Sales and Founders
Turn conferences into real results.
Conferences take time, money, and energy.
Without a clear approach, they usually lead to brief conversations and no follow-up.
This playbook helps you:
- choose events that match your goals
- prepare meetings before the conference
- have focused conversations on-site
- follow up with clear next steps
For founders, consultants, and sales leaders who want conferences to lead to concrete outcomes, not just contacts.
For Future Speakers and Personal Brand
Turn speaking at conferences into long-term value.
Speaking at conferences is not just about being on stage.
Without clear positioning and follow-up, talks rarely lead to anything after the event.
This playbook helps you:
- define what you can speak about and for whom
- choose topics that fit specific conferences
- submit clearer and more focused CFPs
- use talks to create visibility and future opportunities
For technical leaders, founders, and consultants who want speaking to support their professional growth, not just add a line to their bio.
Most professionals and founders attend conferences expecting results - and get none.
- expensive tickets, travel, and time away from the business
- dozens of conversations with no follow-up
- talking to the wrong people
- no system to book meetings before the event
- no clear positioning or pitch
- rejected CFPs or silence from organizers
- talks that bring zero inbound opportunities
These problems cost professionals €10k–€50k per year in wasted conferences, missed deals, and lost visibility.
Conference Toolkit fixes this with clear systems, scripts, and repeatable workflows for selling and speaking at events.