I help tech companies turn strategy into predictable growth — by fixing operations, clarifying positioning, and building systems that actually scale.
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My background is a mix of engineering culture and business execution. I started in tech, moved into operations, and spent the last several years helping companies untangle the gap between their strategy and day-to-day reality.
For the last 4 years I've been working with startups and scale-ups across Europe and the US — as a fractional COO, go-to-market advisor, and sometimes just the person who asks the uncomfortable questions that lead to real change.
I work with founders and leadership teams who are smart, ambitious, and frustrated that things aren't moving as fast as they should. My job is to figure out why — and fix it.
Built From Scratch
It is a web application to organize all areas of life for freelancers and managers. I went through all the steps of planning, development, launch, sales, and user communication to better understand the full process.
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Because I've done the work. I've built operational systems from scratch, launched products in new markets, managed cross-functional teams, and sat in the same uncomfortable meetings that you're in right now.
I don't believe in generic advice. Every engagement starts with a deep dive into your specific situation — your team, your numbers, your market. From there, we build something that actually fits.
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I offer two simple ways to work together, depending on what you need.
A structured 4–6 week sprint to build or fix your go-to-market engine. We define your ICP, sharpen your positioning, redesign your offer packaging, and build the sales process that converts.
When it matters:
What I do:
How it works
Result: A clear, repeatable GTM system your team can run without you.
Book a Call →Ongoing operational leadership — part-time, without the full-time cost. I join your leadership team, help set priorities, build systems, and drive execution across the functions that need the most attention.
When it matters:
What I do:
How it works
Result: An operation that runs smoothly, scales predictably, and doesn't depend on heroics.
Book a Call →Book a free 20-minute call and we'll figure it out together. No pitch, no pressure — just an honest conversation about where you are and what would actually help.
WHY WORK WITH ME?
Trusted by founders, CEOs and top managers
Artem Shved
COO Growpad
"We had the opportunity to work with Anastasiia as an external consultant at a key moment in the development of our SEO agency. Her involvement was a strategically important step.
Thanks to her recommendations, we've implemented a clear P&L structure, shifted to data-based decision-making, and built an ROI-driven planning model."
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Ihor Bohdanov
CEO & Founder Right.Link
"Working with Have a Plan Consulting was a turning point in how we manage financial planning and operational decision-making.
She worked fast, with clarity and deep expertise. Highly recommend."
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Maria Mokhovikova
Founder
"Anastasiia helped me go from complete chaos in my finances to a clear, structured system in just a few weeks.
For the first time I actually understand where money goes and can plan ahead with confidence."
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Kirill Smirenko
Co-Founder Betoola
"They were always very responsive, punctual, and following up every call with a recap and supplementary materials.
This balance of big-picture vision and attention to detail made their contribution truly unique."
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Irina Rizhkovskaya
CEO
"Before working with Anastasiia, I had no real financial visibility. After our sessions, I finally know my numbers — margins, cashflow, runway.
She's not just a consultant. She becomes a real partner in your growth."
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Clutch Reviews
Every engagement starts with a focused diagnostic — usually 1–2 weeks — to identify where the real problems are. Not the symptoms, the root causes.
Then we build a plan and execute. I work directly with your team, not just advise from the outside. Deliverables are concrete: frameworks, dashboards, playbooks, hiring systems, financial models.
Typical engagement length: 4–12 weeks for a specific project, or ongoing as fractional COO.
Anastasiia Zvenigorodskaia
Before going independent, I held operational leadership roles at tech companies in Eastern Europe and the EU — running teams, launching products, and managing the messy reality of fast growth.
I speak at industry conferences on operations, GTM strategy, and scaling teams. I write about the same topics in my newsletter Have a Plan OS.
I'm based between Barcelona and Kyiv, and work primarily with English and Ukrainian-speaking clients across Europe and the US.
