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Fractional COO &
Go-to-Market Expert

I help tech companies turn strategy into predictable growth. For service agencies, IT outsourcing, SaaS, DevTools, and open source companies that have strong products — but need clearer structure, positioning, and execution to grow.

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Anastasiia Zvenigorodskaia
Anastasiia Zvenigorodskaia

Hey there! I am Anastasiia

My background is a mix of engineering culture and business execution. I spent 10 years working as a frontend developer and have been an active part of the open source community and developer conferences for many years.

For the last 4 years I led a software development company, responsible for operations, growth, financial planning and go-to-market strategy.

Today I work as an independent consultant, helping tech companies build clear growth systems.

Built From Scratch

I also built my own SaaS product from scratch

It is a web application to organize all areas of life for freelancers and managers. I went through all the steps of planning, development, launch, sales, and user communication to better understand the full process.

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Why Me

Because I spent most of my career around engineers, I understand how developers think — how to communicate with them, how to build trust, and how to position products in a way that resonates with technical audiences.

With my background in operations and strategy, I help create a bridge between engineering and growth, so strong technical products can find the right market and scale.

What I Do

I help founders build a simple and practical growth system around their services and product.

That usually means fixing:

  • product and services positioning
  • ideal client profile and target customer
  • website conversion
  • inbound lead generation
  • alignment between team, delivery, marketing and sales

Who I Work With

Best fit companies:

  • Software development companies
  • Marketing and design agencies
  • SaaS and DevTools products
  • Open Source teams building a commercial product

Typical stage:

  • team of 5–50 people
  • seed to Series A stage or recently funded
  • revenue 500k–3M ARR
  • strong product but unclear strategy

Services

I offer two simple ways to work together, depending on your situation.

1. Go-to-Market System

For founders launching a new product or entering a new market — and for service companies packaging their expertise into scalable retainer offers.

When it matters:

  • You're preparing to launch a new product or service
  • The website isn't converting
  • Your services are sold ad hoc and hard to scale
  • The product feels unclear or "hard to explain"
  • Sales are inconsistent or founder-led

What I do:

  • Identify your ICP and clearly explain who you are for and why you matter to them
  • Shape clear product or retainer packaging
  • Clarify value proposition and pricing logic
  • Fix website messaging, decision paths, and CTA structure
  • Create SEO-oriented messaging and content structure
  • Design a practical sales strategy, scripts, pitch deck and pipeline

How it works

  • I start with a review of your product, services, website, and current sales process.
  • I run a working session to clarify your target customer, positioning, and core offer.
  • I define clear service or product packaging and pricing logic.
  • I improve website messaging, decision paths, and calls to action.
  • I design a practical sales process, scripts, and pipeline structure.
  • I provide a final summary of decisions and next steps your team can implement immediately.

Result: a defined target customer, structured offer, pricing logic, website messaging, and a practical sales process ready to use.

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2. Fractional COO

For founders and growing teams who need structure, clarity, and execution — but are not ready for a full-time COO.

When it matters:

  • Growth has stalled
  • Teams are overloaded or misaligned
  • Strategy exists, but execution is chaotic
  • The founder is stuck in operations
  • Micromanagement kills motivation and productivity

What I do:

  • Build operating systems and clear processes
  • Align teams around priorities and key metrics
  • Organize the OKR planning process and execution of goals
  • Turn strategy into weekly progress
  • Make the P&L easy for founders to read, so they can make decisions based on data rather than gut feeling.

How it works

  • I start with an analysis of all areas of the business.
  • I run a strategic session to align all stakeholders.
  • I create an improvement plan based on company priorities.
  • I begin working on the first priority.
  • I provide a monthly progress report and move on to the next priority.

Why better than full-time:

  • Senior-level experience without a full-time salary commitment
  • Flexible and focused on outcomes, not presence
  • Fast implementation without long hiring cycles
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Not sure where to start?

Let's clarify your priorities and decide on the right next step.

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WHY WORK WITH ME?

Because most tech companies need more than advice and slides. They need someone who can help fix growth systems and implement real change.

Results My Clients Usually Achieve

  • +40% increase in pricing through clearer packaging and positioning
  • lower operational costs — reducing OPEX from 30% to 23% of revenue
  • clear go-to-market strategy with defined ICP, messaging and acquisition channels
  • new partnership channels generating recurring revenue
  • stronger inbound pipeline through website improvements, SEO and content
  • greater visibility in the developer ecosystem through conferences, open source and community events
  • structured P&L and financial visibility for better decision-making
  • less operational pressure on the founder thanks to clearer systems and delegation

Testimonials

Trusted by founders, CEOs and top managers

AS

Artem Shved

COO @Growpad

We had the opportunity to work with Anastasia as an external consultant at a key moment in the development of our SEO agency. Her involvement was a strategically important step.

Her main focus was on analyzing the agency's financial system, P&L structure, budgeting process, and overall operational maturity. She conducted an in-depth audit of the financial model, identified weaknesses in revenue planning, project estimation, and offered specific, actionable solutions.

…

IB

Ihor Bohdanov

CEO & Founder Right.Link

Working with Have a Plan Consulting — and with Anastasiia personally — was a turning point in how we manage financial planning and operational decision-making.

As we started thinking about scaling, we realized how little visibility we had into our actual financials — profitability, ROI on lead gen, even how much the company had earned over the past years. Everything was running, but it wasn't clear what was working.

…

MM

Maria Mokhovikova

Vehicle Purchasing Supervisor, Copart

Anastasia helped me bring clarity and structure to my work and business processes. Her ability to set priorities and translate strategy into practical solutions made me more focused and effective.

She has a rare talent for combining strategic vision with hands-on guidance, which makes working with her both inspiring and productive.

…

KS

Kirill Smirenko

Co-Founder Betoola

Anastasia's consultancy on financial and operations management has been of great help for Betoola. We did a series of online calls, as a result of which we synthesized our old spreadsheet-based systems and Anastasia's suggested ones and created a new, better system — still spreadsheets (which I love) but much clearer and usable.

…

IR

Irina Rizhkovskaya

HR Generalist | HappyGames Studio

I had the pleasure of working with Anastasia as my mentor for three months.

I reached out to her when I felt I had hit a ceiling in my career. Together, we created a clear development plan and held weekly calls.

…

Clutch Reviews

What clients say about working with Have a Plan

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How I Work

I usually work with founders in a Fractional COO / GTM expert role.

This means I don't just give advice, I work directly with you and your team to design and implement the systems needed for growth. We focus on practical changes that produce results, not long reports.

More about me

Anastasiia Zvenigorodskaia

Fractional COO | GTM & Growth for DevTools, SaaS and Open Source

  • 14+ years in tech: web development and company management
  • COO and co-founder background in service and tech businesses
  • Expertise in operations, finance, sales alignment and team performance
  • Experience working with founders and leadership teams during growth and scaling
  • Business mentor for startups and early-stage leadership teams
  • Speaker at European tech conferences (DevDays 2025, MadVue 2025, PragVue 2025, OpenSouthCode 2025, FutureFrontend 2026, DWX 2026)
  • Open-source advocate and active contributor

Focus areas:

  • go-to-market strategy and execution
  • sales and marketing systems
  • AI-driven and scalable growth models
Anastasiia speaking at a conference