Hey there! I am Anastasiia Zvenigorodskaia, my background is a mix of engineering culture and business execution. I spent 10 years working as a frontend developer and have been an active part of the open source community and developer conferences for many years.


For the last 4 years I led a software development company, responsible for operations, growth, financial planning and go-to-market strategy.


Today I work as an independent consultant, helping tech companies build clear growth systems.

Because I spent most of my career around engineers, I understand how developers think - how to communicate with them, how to build trust, and how to position products in a way that resonates with technical audiences.


With my background in operations and strategy, I help create a bridge between engineering and growth, so strong technical products can find the right market and scale.

What I Do

I help founders build a simple and practical growth system around their product.


That usually means fixing:

• product positioning

• ideal client profile and target customer

• website conversion

• inbound lead generation

• content and authority in the ecosystem

• alignment between product, marketing and sales


The goal is simple:

predictable pipeline of demos and customers.

How I Work

I usually work with founders in a Fractional COO / GTM role.


This means I don't just give advice, I work directly with you and your team to design and implement the systems needed for growth. We focus on practical changes that produce results, not long reports.

Who I Work With

Best fit companies:
• DevTools companies
• SaaS products
• Open Source projects building a commercial product
• Technical founders building developer products

Typical stage:
• team of 5–40 people
• seed to Series A stage or recently funded
• early revenue (500k–3M ARR) or strong growth potential
• strong product but unclear go-to-market strategy

Services

I offer two simple ways to work together, depending on your situation.
    1. Go-To-Market Fix

    A short engagement where I analyze your current growth setup and deliver a focused set of improvements with the highest impact.

    What I typically help with:
    • defining who exactly your product is for and how to communicate it clearly
    • improving positioning and messaging so your product is easier to understand and sell
    • improving website structure and conversion flow so users can make decisions faster
    • reviewing lead generation channels and sales pipeline and suggesting practical improvements
    • refining website texts, product messaging and key pages
    • reviewing social profiles and content direction

    Result
    A clear diagnosis of growth bottlenecks and a practical action plan with concrete improvements you can implement immediately.

    Delivery: 2–4 weeks
    Typical investment: €1600–€3200 (VAT excluded, reverse charge)
  • 2. Fractional COO & GTM Engagement

    Instead of hiring a full-time COO or marketing lead, you can work with me on a fractional basis while we build the systems your company needs to scale.

    Typical work includes:
    • go-to-market strategy and positioning
    • improving your website and inbound funnel
    • growth experiments and partnership development
    • building a simple and practical sales pipeline
    • defining operational structure and priorities
    • website and social media content strategy
    • improving financial clarity and P&L structure
    • market, competitor and ICP research
    • conference and networking strategy for visibility and partnerships

    I work directly with founders and leadership teams to build growth and operational systems that make the company scalable.

    Typical investment: €1800–€3200 per month (VAT excluded, reverse charge)
Why work with ME?
Because most tech companies need more than advice and slides. They need someone who can help fix growth systems and implement real change.

Results My Clients Usually Achieve

  • +40% increase in pricing through clearer packaging and positioning
  • lower operational costs - reducing OPEX from 30% to 23% of revenue
  • clear go-to-market strategy with defined ICP, messaging and acquisition channels
  • new partnership channels generating recurring revenue
  • stronger inbound pipeline through website improvements, SEO and content
  • greater visibility in the developer ecosystem through conferences, open source and community events
  • structured P&L and financial visibility for better decision-making
  • less operational pressure on the founder thanks to clearer systems and delegation

Testimonials

Trusted by founders, CEOs and top managers
Artem Shved
COO @Growpad
We had the opportunity to work with Anastasia as an external consultant at a key moment in the development of our SEO agency. Her involvement was a strategically important step.

Her main focus was on analyzing the agency's financial system, P&L structure, budgeting process, and overall operational maturity. She conducted an in-depth audit of the financial model, identified weaknesses in revenue planning, project estimation, and offered specific, actionable solutions.

Thanks to her recommendations, we:

Have established a clear and adaptive P&L structure for each business line.

Have started thinking differently about profitability and reinvestment, based not on intuition, but on accurate data.

We have streamlined the planning process: from monthly budgeting to an hourly model of team costs and the ROI of our services.

In addition to finances, Anastasia also provided us with valuable feedback on our structure, internal processes, and even the product line we are developing. She has a unique combination of strategic vision and deep understanding of operational details.

As a consultant, Anastasiia did not just "check the documents," but immersed herself in our activities and helped us think more broadly: as a mature service business, not just as a team with a few clients.

We sincerely recommend Anastasiia to those who want to improve their financial model, put their operations in order, and create a stable basis for scaling.
Ihor Bohdanov
CEO & Founder Right.Link
Working with Have a Plan Consulting — and with Anastasiia personally — was a turning point in how we manage financial planning and operational decision-making.
As we started thinking about scaling, we realized how little visibility we had into our actual financials — profitability, ROI on lead gen, even how much the company had earned over the past years.
Everything was running, but it wasn’t clear what was working.

Anastasiia helped us restructure our P&L, consolidate all financial data, and build tools to track cashflow, ROI, and margins. We improved our reports, made faster monthly decisions, and aligned our finances with long-term goals.
She worked fast, with clarity and deep expertise. Highly recommend.
Maria Mokhovikova
Vehicle Purchasing Supervisor, Copart
Anastasia helped me bring clarity and structure to my work and business processes. Her ability to set priorities and translate strategy into practical solutions made me more focused and effective. She has a rare talent for combining strategic vision with hands-on guidance, which makes working with her both inspiring and productive. Anastasia delivers results quickly, while also creating systems that are sustainable in the long term. I highly recommend her as a consultant for anyone looking to improve efficiency and achieve meaningful progress.
Kirill Smirenko
Co-Founder Betoola
Anastasia's consultancy on financial and operations management has been of great help for Betoola. We did a series of online calls, as a result of which we synthesized our old spreadsheet-based systems and Anastasia's suggested ones and created a new, better system — still spreadsheets (which I love) but much clearer and usable.

Furthermore, Anastasia helped me and my colleagues by providing a second opinion on how we formulate our value proposition, and also shared her experience in sales and marketing for small IT businesses. I really loved that we share the same values, too. Thanks a lot!
Oleksii Andrusenko
Founder @Growpad 
I recommend Anastasiia as a COO consultant. She helped to improve the process with the offering we provide. Validate the ICP and pain points we face in our sales cycle. Furthermore, she reviewed our P&L and provided a strategic overview.
Irina Rizhkovskaya
HR Generalist | HappyGames Studio
I had the pleasure of working with Anastasia as my mentor for three months.

I reached out to her when I felt I had hit a ceiling in my career. Together, we created a clear development plan and held weekly calls.
Anastasia guided me through all the essential basics of how to run a strategic session in a company. She supported me at every step — from preparation to presenting ideas to the board, facilitating the session itself, and helping me summarize the results and refine the company’s annual plan.

Anastasia was always available and provided strong support beyond the main tasks. She frequently shared additional learning materials, which gave me even broader perspective and tools for growth.

I highly recommend Anastasia as a mentor.

More about me

Anastasiia Zvenigorodskaia
Fractional COO | GTM & Growth for DevTools, SaaS and Open Source
  • 13+ years in tech: web development and company management
  • COO and co-founder background in service and tech businesses
  • Expertise in operations, finance, sales alignment and team performance
  • Experience working with founders and leadership teams during growth and scaling
  • Business mentor for startups and early-stage leadership teams
  • Speaker at European tech conferences (DevDays 2025, MadVue 2025, PragVue 2025, OpenSouthCode 2025, FutureFrontend 2026, DWX 2026)
  • Open-source advocate and active contributor

Focus areas:
  • go-to-market strategy and execution
  • sales and marketing systems
  • AI-driven and scalable growth models