Consulting: Go-to-Market and ROI Strategy for Marketing Agency

How We Built an ROI-Based Go-to-Market Strategy for a Marketing Agency

Team Size: 11–50 employees
Location: Ukraine/Spain
Format: Online, 1:1
Engagement: June – July 2025

“We had the opportunity to work with Anastasiia as an external consultant at a key moment in the development of our SEO agency. Her involvement was a strategically important step.

She conducted an in-depth audit of our financial system, identified weaknesses in revenue planning and project estimation, and offered specific, actionable solutions.

Thanks to her recommendations, we’ve implemented a clear P&L structure, shifted to data-based decision-making, and built an ROI-driven planning model. She helped us think not just as a team with a few clients, but as a mature service business.
We sincerely recommend Anastasiia to any company that wants to improve their financial model, streamline operations, and create a stable foundation for growth.

Artem Shved

COO GrowPad

The Challenge

Growpad, a growing inbound SEO agency, was preparing to enter the European market. Despite strong client results, they faced internal challenges:

Pricing and profitability were based on intuition
P&L structure didn’t reflect the real performance of each service
The offer was difficult to present clearly and consistently
Financial planning lacked precision, especially at the project level
The sales process didn’t fully communicate the value of their work
They needed to align their financial systems, pricing, and positioning to support confident growth.

Our Approach

We worked with Growpad over a 4-week sprint to bring clarity and structure to their business model. The work focused on three key areas:
1. Financial System & ROI Modeling

Rebuilt the P&L to track profitability by service type
Created a cost-based pricing model to calculate ROI per project
Improved budgeting and forecasting for better planning

2. Offer & Positioning

Restructured the client-facing offer and pitch deck
Packaged services into clear, value-based solutions
Clarified the scope of each package to reduce ambiguity

3. Sales & Go-to-Market

Developed a pre-sales call template that highlights ROI and business impact
Aligned messaging and positioning for entry into the European market

Results

✅ Transparent and adaptive P&L structure
✅ Clear understanding of service profitability and ROI
✅ Simplified, persuasive service packaging
✅ Stronger positioning for international growth
✅ Pre-sales slides that builds trust and supports value-based selling

⭐ Client Rating

Category	Score
Quality of Work	5.0
On-Time Delivery	5.0
Value for Money	5.0
Willingness to Refer	5.0

“We were impressed with their personal attitude and deep expertise.”

Want similar results?

We work with IT service companies who’ve outgrown spreadsheets and want financial clarity without hiring a CFO.
Book a Strategy Call to see how we can help your company make better decisions with simple, powerful tools.

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About Founder

Anastasiia Zvenigorodskaia
Operations Strategist for Service-Based Companies.
I’ve spent over 13 years in tech — first as a developer, then as a COO of a growing IT company.

Now, I help founders of service companies do the same: fix the chaos in operations and finances, build real structure, and grow.

Co-founder & COO at Epicmax, a global Vue.js consultancy
Advisor to companies with €1M–€3M in revenue
200+ coaching sessions with founders and tech leaders
Speaker at DevDays, MadVue, Frontend Nation, OpenSouthCode
Creator of frameworks and educational products for business planning & financial clarity
Startup mentor at startupbootcamp.org
Notion Ambassador — because I believe systems change everything

My work is where order meets growth.